Great Article about SMM

I found this today - it's a solid article about the proper way to conduct a Social Media Marketing Campaign.

The Do's and Don'ts of Social Media Marketing

"Okay, I admit that at first light, social media marketing (SMM) may appear like child’s play. After all, what is there to it? Create a bunch of profiles, Digg a little, Stumble a bit and you are set, right? Wrong! That is the exact attitude that can kill your social media campaign (and dreams) before it can begin."